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Home Depot: Will The Impact Of The Data Breach Be Significant? - Forbes

The Only Home Improvement Stock To Own - NASDAQ.com

home improvement industry, accounting for approximately 60% of all revenues. With 1,977 stores across the U.S., Home Depot has been a one-stop shop for many consumers looking to buy home improvement goods. Since the recession, the stock has grown continuously, registering an approximate 45% increase in the last 52 weeks alone. While we expect continued optimism in the U.S. economy, specifically in the housing markets to aid further growth, the impact of a huge data breach announced last year continues to loom over the retailers prospects. Our complete analysis for Home Depots stock Home Depot was the latest in the chain of large companies under a cyber attack targeted at their payment terminals, where a security breach left approximately 56 million credit and debit card numbers exposed.Although the company did not lose business in the quarters after the revelation of the breach, the management has indicated significant expenses in terms of legal help, credit card fraud, and card re-issuance costs going forward.Trefis attempts to quantify the impact of the data breach and analyze the consequences of this for the retailer in the future.
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Despite strategic missteps (such as an ill-fated foray into the Chinese market), Home Depot has outperformed Lowe's in many profitability and efficiency metrics. Home Depot has higher margins and inventory is moved more quickly. Lowe's does have a more favorable debt-to-equity ratio , but Home Depot's return on invested capital is nearly twice that of the smaller peer.
For the original version including any supplementary images or video, visit http://www.nasdaq.com/article/the-only-home-improvement-stock-to-own-cm460890

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